In a significant recognition of its community-driven approach, GB Financiials, founded by Niti Bhargava, has been spotlighted by Business Viocitria as a leading example of purpose-led business in Victoria. This accolade underscores the firm’s commitment to ethical lending and financial literacy, particularly among migrant communities.
A Personal Mission Rooted in Experience
Niti Bhargava’s journey from India to Australia 19 years ago has deeply influenced her professional ethos. Witnessing the financial challenges faced by culturally and linguistically diverse (CALD) women, especially during the COVID-19 lockdowns, she recognized the pressing need for financial education and empowerment. This realization led to the establishment of GB Financiials, a firm that prioritizes “Community First, Ethical Lending” .
Empowering Through Financial Literacy
GB Financiials has been proactive in addressing financial literacy gaps. The firm conducts quarterly financial literacy programs, initially targeting women from Indian backgrounds but now encompassing participants from Arabic, African, Chinese, and other migrant communities. These sessions cover essential topics like banking systems, saving strategies, interest rates, and the home loan process, aiming to equip attendees with the knowledge to make informed financial decisions .
Innovative Community Engagement
Beyond traditional financial services, GB Financiials has forged partnerships with organizations that share its community-focused values. For instance, the firm collaborates with businesses in the National Disability Insurance Scheme (NDIS) sector to promote financial well-being among employees. Such alliances reflect GB Financiials’ dedication to holistic community development .
Recognition and Accolades
Niti Bhargava’s efforts have not gone unnoticed. She has been a finalist in multiple categories at the Better Business Awards 2024, including “Industry Thought Leader,” “Customer Service,” “Wellness Advocate of the Year,” and “Community Engagement of the Year.” Additionally, she was honored as the SFG Community Champion in 2023 and received a ‘highly commended’ business award from the Victorian Multicultural Commission for her work in assisting migrant families .
Looking Ahead
With its foundation firmly rooted in community engagement and ethical practices, GB Financiials continues to set a benchmark for businesses aiming to make a meaningful impact. As the firm grows, its unwavering commitment to empowering individuals through financial literacy and inclusive services remains at the forefront of its mission.
For more information on GB Financiials and their initiatives, visit https://business.vic.gov.au/learning-and-advice/faces-of-small-business/gb-financiials